The newsletter module is standard for each version of CMS by Principal Solutions. Newsletter is an important element of interaction with visitors of the site. Newsletters should not by necessarily regular, but they must contain useful information for the users of your site. Such an approach will ensure a high level of attention for your site. This, in turn, will lead to an increase in number of reinversions to your site.
The newsletter module provides a special method of subscribers registering. The method is called "double opt-in". The prospective recipient of your newsletter should not just leave his data in the news subscription form. In order to complete the subscription procedure the subscriber is required to confirm his consent to receive news by following the link in the e-mail, which has been sent to the e-mail address, specified by him. Thus the recipient’s IP is registered. This assures that no one can resent your newsletter sui juris to other people's addresses.
Optionally newsletters can be created and sent automatically. For large web sites and portals the feature of sending news according to different categories is available. At will you can configure branch-wise newsletters and create a subscription for news covering special topics: Principal Solutions supports the work with different groups of recipients of the subscription. However, this feature is not included in the standard module, but it can be individually configured. In any case, the newsletter module by Principal Solutions is very flexible and customizable according to the wishes and needs of the owner of the site.
