Cross Media Marketing

The usage of only optimization and online marketing technologies for promoting their products is often a mistaken strategy for a company. Because you know, web marketing – is only a part of the overall marketing concept of the company. Cross media marketing can be considered the most optimal method. Working with the mass media on the principles of cross media marketing – is a combination of different forms of advertising, using clear goals, which the customer expects to achieve in the process of promotion his goods or services.

Thanks to the combination of different forms of promotion goods, online and offline marketing, the target group is achieved and the strong connection with consumers is established. In general, the parallel use of different communication channels allows achieving high efficiency and giving extra acceleration for marketing company, expanding the outreach of an audience and increasing the force of impact.

The concept of individual cross media campaign is defined by different advertising technologies. The Internet, print media, television and various promotion activities play an important role here. However, each tool has its own well-managed niche in the structure. Using the mechanism of cross media marketing consecutively, a much greater effect of the funds spent on advertising can be achieved. Multimedia advertising and cross media marketing provides marketing, advertising, sales and service niches with entirely new ways for attracting clients and customer loyalty.

Principal Solutions CMS is only a small part of a great tool kit, which is offered by the cross media marketing. Together with other specialists in the field of web marketing and we will be happy to develop an optimal and effective strategy of cross media promotion for you, with a detailed individual plan for various media taking into account the nature of their interaction.

Channels that are used for creation of a full cross media marketing campaign:

- TV Ads
- Distribution of media areas (online / offline)
- Articles in magazines
- Print media management
- Advertising and promotion activities
- News and creation of subscribers base
- Articles in the sectoral sections of the major portals and web sites
- Production of promotional items (souvenirs with logos, etc.)
- Promotional prize games
- Banner advertising and advertising via affiliate programs
- Search marketing campaigns
- Search Engine Optimization campaigns
- Call center campaigns
- SMS portal activities
- Fax mailing
- Exhibitions, events and company events


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